By Emeka Dennar
The Nigeria Premier Football League (NPFL) has secured a new three-year title sponsorship agreement with EuroMatch Group worth $7.5 million, ending the league’s decade-long wait for a title sponsor.
The deal was unveiled by the NPFL Board on Wednesday and will see the league rebranded as the EuroMatch NPFL from the 2026/27 season.
The sponsorship is valued at $2.5 million per year, with 60 percent of the annual proceeds—equivalent to $1.5 million—set aside for the league’s 20 clubs.
Based on the reported exchange rate, the clubs’ combined yearly share is estimated at approximately ₦2.019 billion.
The agreement will run for three seasons, giving the partnership a total commercial value of $7.5 million.
The NPFL also launched a new logo as a result of the sponsorship deal. The league’s refreshed identity was unveiled on Wednesday in Abuja during a ceremony attended by leading figures from Nigerian football and representatives of Euromatch.
EuroMatch’s arrival marks the return of a title sponsor to Nigeria’s top-flight football league for the first time since Globacom’s sponsorship ended in 2016.
EuroMatch Group is a private investment and technology company based in Warsaw, Poland, with a focus on the global regulated gaming industry.
According to the company, its operations centre on developing and expanding technology ventures, gaming infrastructure, and brands serving regulated international markets. Its portfolio includes Euromatch, a consumer-facing B2C sportsbook brand, and GB2B, a B2B gaming technology platform designed for licensed operators.
